Career as a Media Planner
With the advertising and media industry, the career options in the field has expanded, as it has emerged as the most powerful way of communicating any message to the world. Media planning is as shot of advertising agency.
Media planners are the people associated with ad agencies and their key job is to execute, monitor and develop the media plans for their clients. Their work includes of keeping the target audience and budget in mind for selection of media for the placement of advertisements on behalf of their clients.
A media planner works as a mediator between the clients and media organization. They negotiate with media vendors like print, radio and television, in order to maximize the impact of the clients advertising campaigns.
Media planning is a booming profession with various advertising agencies in the market. As a media planner you can start as a management trainee/ trainee/ executive trainee. There are many options to select, to work as media planner:
- Companies specializing in media planning, buying and selling
- Advertising agencies
- Creative Consultants
To become a media planner, you should possess a bachelor’s degree in mass communication or equivalent. IN case to peruse bachelor’s program in mass communication, minimum qualification required is 10+2. There are various colleges/ students that provide courses for media planning in India. Some of the colleges/ instituted are listed below:
- Mudra Institute of Communications, Ahmedabad, India
- Xavier Institute of Communication, Mumbai, India
- Bhavans College of Communications and Management, Kolkata, India
- Symbiosis Institute of Mass Communication, Pune, India
- National Institute of Advertising, New Delhi, India
- PSG Institute of Management, Coimbatore, India
Earning of a media planner depends on the agency they work with. A fresher can earn around Rs. 12000/- to Rs. 15000/- per month where as an experienced person can earn Rs. 30000/- or more every month. With the raise in position your salary/ income will also increase.
Therefore, media planning is a profession where you get in contact to great companies as your client and chance to promote them. Media planning is amongst one of the rewarding and promising career options you can opt for… J