Any organization needs to maintain a good relationship with the clients with the help of planned publicity campaigns & PR activities. All these tasks are performed with the help of a Public Relations Officer/Manager.
Educational Qualification required for Public Relations Manager:
For the post of Public Relations Manager, Degree in any discipline is acceptable but the one with English, Management, Business or Media Studies, Marketing or Behavioral Sciences are more or less preferred.
Nature of work of Public Relations Manager:
Public Relations Manager are in charge of handling all aspects of planned publicity campaigns as well as PR activities. They are also involved in planning publicity strategies & campaigns. They undertake writing & producing presentations & press releases, dealing with enquiries from public, press etc. They provide clients with information regarding new promotional opportunities. They analyze media coverage & design, writing or producing presentations, press releases, articles etc..
Public Relations Managers are normally hired by Advertising or Marketing Agencies, Consultancies, Commercial & Industrial Organizations, Private Companies, Retailers, Manufacturers, Charities, Government Organizations etc.
Skills required for a Public Relations Manager:
A few basic skills are required in Public Relations Manager in order to perform his/her duties well. Presented below are few of them.
- Excellent communication skills both oral & in writing
- Extraordinary Interpersonal Skills
- Good IT Skills
- Presentation Skills
- Ability to prioritise as well as plan effectively
- Awareness regarding different media agendas
Public Relations Consultancies offer advice & services to a wide range of organizations. Majority consultancies offer a wide range of services & areas of expertise.
Public Relations Managers can be found in-house in public, private & non-profit making organizations.
Salary of a Public Relation Manager:
On an average, a Public Relation Manager earns around Rs.400000/- to Rs.600000/- per annum.
Thus Public Relations Manager is a career avenue for those who have excellent communication skills & who wish to pursue a career that offers an opportunity to interact with lots of interesting people.
Now a days public relation is now widely acclaimed job opportunity whom many desire to take up. The goodwill & the performance of each organization largely depends on the expertise of Public Relations Manager. The freshers are most liable to be appointed as the Public Relations Specialist or Communications Representatives.
A person involved in maintaining public relations in any organization need to maintain cordial relationship on behalf of his/her company. Thus a career as a Public Relations Manager is worth a million bucks!!
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